For any of recruiters that don’t believe social isn’t going to play a part in the recruitment world, need to take their heads out of the sand.
Is it going to be the only solution? of course not.
Will it become more intrinsically linked to recruitment strategies? 100% YES.

For any that don’t know, the recruitment demographic is changing fast. by 2015 the gen Y’ers will be the largest part of the workforce.
And guess what, there are not enough to go round. Talent shortage means we are back to employee led markets and having to engage candidates again.
Damn – that may mean you are going to have to some proper recruitment and start working hard to get the candidates.

And what do most of them surgically attached to their hands? iPhones, Blackberry’s and Androids. What are they on? It certainly isn’t job boards or career sites.
They are doing something social with their friends and mates etc [Please note I am not talking mobile recruitment here!!]

Social won’t be the magic answer for recruiters, but if they are going to get the best candidates, they will have to engage with them and [importantly] do that in the space where the candidates feel most comfortable – and that will increasingly be social.

I haven’t mentioned specific platforms because (to a certain degree) that is irrelevent – candidates are all in different places online, so one site doesn’t fit all.
But then again that is obvious isn’t it? Of course, as a good recruiter you will already be active in all the spaces your candidates are, right?

The thing is I KNOW the answer to my last point. That is why my prediction is that many recruitment companies will simply disappear over the next five years!

I hear property is picking up……….