When Social Media and Recruitment go into 3 fall

Over the past ten years or so our high street has seen a lot of changes and one brand came along and took a fight to the biggest of the big boys. 3 Mobile phones were the new boys, they were new, different and their product was ‘unique’ although don’t quote me on this.

I’m currently working on a number of retail related projects and came across their website and of course, more importantly their (careers website). First impressions are it’s a bit much, but that’s down to design and marketing experts.

The job search is a bit much as well. Having spoken to a lot of ATS experts recently this seems to go against the trend where ease of use and functionality should be the main driver.

And then there is the open invitation to connect via the World’s favourite Social Network – to take the 3 Employer Brand to the masses on Facebook. This is a great thing to do, BUT you have to do it right. And 3, I am afraid you got it WRONG.

You can not do this half hearted, open up the doors you have to expect that people will come flooding in, and flood in they did.

Here are some comments; you will see a complete disarray of lack of knowledge of who does the recruitment, who is responsible, store managers? The website? Auto responses? ‘Check the website’, unanswered (seemingly suitable candidates)

This does nothing other than damage your appeal to peoples desire to work for your firm, and you should act, and act fast or speak to anyone of the experts that I follow on Twitter who will have this sorted and fast!

3 you tried a great thing, but social recruiting when done badly can have long-term damage and side effects to your brand as an employer in the market and I’d recommend that you give your Facebook page the respect it deserves as you clearly have a lot of ‘unhappy’ customers.

Anyone have any thoughts on 3’s attempts at Social Recruiting?